Mixed-Mode Surveys

Mixed mode describes surveys that use several survey modes. The classic example is the combination of online surveys and telephone interviews. If a participant doesn't want to answer questions on the phone, the interviewer can email him/her the link to the questionnaire. The main benefit is an increase in the response rate.

All of the survey modes can be combined. You create a questionnaire in keyingress and decide later which mode you want to publish it in. In addition to the above-mentioned telephone/online combination, other mixed mode variants are also available.

Mixed-mode variants

  • Start a survey in the studio and continue it by phone a few days later
  • Start a mobile survey (offline) in the shopping mall and finish it online
  • Fill out a screener for each CATI and conduct the main survey in the studio
  • Use the start survey to recruit for an online panel by phone


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